Luxury Man Purses-The Murse!

Call it what you want-man purse or satchel but the wealthier Chinese are eating it up. Men represent 45% of the $1.2-billion market for all luxury handbags in China, according to Victor Luis, president of Coach Retail International. That figure is just 7% in the U.S according to the LATimes. Murses (man purses) have become an item of status and with people becoming wealthier in China, it’s a must have for any one planning on networking with other people.

In fact, Louis Vuitton has just introduced their first Asian model, a delicious looking Canadian-Taiwanese man name Godfrey Gao. Asian men spend a lot on luxury items and it is clear the the luxury brands have realized that. Brand names like Prada, and LV typically have very “Western” like advertising. By naming their first ever Asian model, I believe that they are recognizing just how important this growing niche of customers are. I believe that other companies will follow suit very soon.

About Kristie

Kristie Hang holds a B.A. from the University of California, Los Angeles, in Communication Studies and Asian Humanities and is currently finishing her Masters in the Broadcast Journalism program at the University of Southern California's Annenberg School of Journalism. Born and raised in Los Angeles, CA, she has lived in Hong Kong, traveled extensively throughout Southeast Asia, and studied in Beijing at Tsinghua University as part of the Interuniversity Program for Advanced Chinese Studies. In addition to her current positions as a News Contributor at Annenberg Digital News and a Video Journalist with Annenberg Television News, her media experience includes internships with MTV Networks, CNN International, as well as with the Asia Pacific Institute, where she reported on Asian and Asian-American arts and entertainment. She also enjoys writing about food and travel at her blog, "I Eat Therefore I Am" ( She is fluent in Cantonese, English, and Mandarin and whatever is left from four years of spanish.
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2 Responses to Luxury Man Purses-The Murse!

  1. meifong says:

    Murses have been pretty popular in China since folks started getting more affluent, mainly because luxury houses found men–at least initially–had more spending power. Plus, given the preference for cash, and since China’s largest denomination is just the 100 kwai note, some folks have to carry stacks of cash. Hence, murses!

  2. Kristie says:

    Handy? Yes! Good looking? Most definitely not! But I do think it speaks a lot for the companies in that they are looking on more ways to advertise for their customers and appeal to their community and culture. Back in the day, I remember for HK at least if you were speaking English, the salespeople would hover over you as if you had the big bucks. Now salespeople at stores flock to anyone speaking Mandarin assuming they have lots of money. And that spokesmodel is quite the looker!

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