Call it what you want-man purse or satchel but the wealthier Chinese are eating it up. Men represent 45% of the $1.2-billion market for all luxury handbags in China, according to Victor Luis, president of Coach Retail International. That figure is just 7% in the U.S according to the LATimes. Murses (man purses) have become an item of status and with people becoming wealthier in China, it’s a must have for any one planning on networking with other people.
In fact, Louis Vuitton has just introduced their first Asian model, a delicious looking Canadian-Taiwanese man name Godfrey Gao. Asian men spend a lot on luxury items and it is clear the the luxury brands have realized that. Brand names like Prada, and LV typically have very “Western” like advertising. By naming their first ever Asian model, I believe that they are recognizing just how important this growing niche of customers are. I believe that other companies will follow suit very soon.