Hong Kong, with a unique geographic position, continues to achieve dramatic expansion in its role as a regional leader. As the economic center in the Asia-Pacific area, Hong Kong attracts a number of major multinational public relations firms that provide services ranging from financial communications, corporate PR to consumer marketing.
These PR firms not only specialize in the local Hong Kong market, but also extend their business to mainland China. With their rich experience in a bilingual market, they follow international businesses and organizations to the market in mainland China and open their own offices in Beijing, Shanghai, or Guangzhou.
Here is a brief introduction to top nine PR firms in Hong Kong:
Weber Shandwick Worldwide
As a member of Weber Shandwick Asia Pacific network ( almost 50 years of heritage), Weber Shandwick’s Hong Kong office serves both local and multinational clients in the areas of consumer marketing, corporate and financial communications, healthcare/pharmaceuticals, and IT/technology. Named Consultancy of the Year at the 2005 Asia Pacific PR Awards, the office is one of the top public relations firms in Hong Kong.
Contact: Weber Shandwick-Hong Kong Office
Hill & Knowlton Asia Ltd
Established in 1962, Hill &Knowlton Hong Kong serves as the headquarters of Hill & Knowlton Asia Ltd. It acquired the local financial specialist Rikes Communications Limited in 2008. The two offices specialize in financial communications & investor relations, sports marketing, technology, digital, analyst relations, corporate & public affairs, healthcare, marketing communications, change & internal communications, and crisis & issues management.
Contact: Hill & Knowlton (Hong Kong)
Burson-Marsteller Asia Pacific
Established in 1973, Burson-Marsteller Hong Kong is a pioneer in Burson-Masteller Asia Pacific’s network. It is a leader in the Hong Kong public relations and public affairs industry. For the third time in five years, Burson-Marsteller’s Asia-Pacific team won “Network of the Year” at the 2005 annual Asia Pacific PR Awards. The office specializes in public affairs, government relations, crisis communications, corporate & financial communication, consumer & business-to-business marketing, technology communications, media relations & media training.
Contact: Burson-Marsteller Hong Kong
Ketchum Newscan Public Relations
Founded in 1980, Ketchum’s Hong Kong office serves as the global firm’s Asia headquarters, and is comprised of sixty versatile [and trilingual] communication specialists. Their specialties include corporate, technology and financial communications as well as brand marketing, public affairs, positioning and crisis management.
Contact: Ketchum Greater China-Hong Kong
Ogilvy Public Relations Worldwide (1985)
Considered the largest PR force in the Asia Pacific Region, Ogilvy PR maintains a balance between its global scale and best-practice philosophy with the personalized “nimbleness” that small agencies provide. Major clientele in the region include technology, auto, entertainment, and retail companies. Ogilvy also serves the Americas, Europe, Africa & the Middle East.
Contact: Ogilvy Public Relations Hong Kong
Edelman Public Relations Worldwide (HK) Ltd
Opened in 1986, Edelman Hong Kong is the Edelman Asia Pacific headquarters with over 50 consultants working across four practices-corporate communications, financial communications, technology & digital marketing, and property & lifestyle. Its major clients include Toshiba, Starbucks, Norton 360, Morgan Stanley, and Coach.
Contact: Edelman Hong Kong
Golin Harris Int’l Ltd.
The Hong Kong office was founded in 1993 by Anne Forrest as Forrest International and became a member of Golin Harris in 2003. It is one of the world’s top ten public relations firms and its clients vary from top corporate to public utilities. The Hong Kong office specializes in corporate reputation management, investor relations, internal communications, issues and crisis management and strategic marketing communications.
Contact: Golin Harris Hong Kong Office
One of four Asia locations within MSLGROUP, MS&L Hong Kong provides skills and seasoned communicators to today’s evolving landscape. Their specialty areas include client needs such as Consumer Marketing, Crisis and Advocacy, Digital Strategy, and Healthcare, Financial and Corporate Communication.
Contact: MSL Group Asia
Established in 1997, Fleishman-Hillard Hong Kong provides a full service in the areas of consumer marketing, technology, public affairs, interactive, healthcare, corporate and financial communications. Fleishman-Hillard also have Asia-Pacific offices in Beijing, Guangzhou, Shanghai and other countries.
Contact: Fleishman-Hillard Hong Kong