“Hong Kong, because of its history as a trade center, has a more developed economy than many other Chinese cities. Therefore, PR firms with offices in Hong Kong have offered a portfolio of services ranging across various verticals for decades.” says Georgeana Fung, CEO of Burson-Marsteller’s Hong Kong office.
Emphasizing the mature economy that exists in HK and its all-around prosperity, however true is it, cannot compromise her self-made success in PR arena.
Georgeanna Fung is a Hong Kong-born 20-year veteran of journalism and public relations. She was previously with Burson-Marsteller (BM) Hong Kong in the mid-’90s and rejoined the firm in July 2008 as CEO and market leader.
Georgeana has 18 years of experience in media, consultancies and in-house PR roles. With a specialization in brand building and corporate strategies, Georgeana plays a key role in advising, developing and implementing strategic campaigns for major clients. Her category expertise includes food and safety, retailing & FMCG, tourism and theme parks, OTC healthcare, retail banking and conservation.
Prior to re-joining Burson Marsteller, Georgeana was with Weber Shandwick for 7 years as Executive Vice President for the Greater China consumer marketing practice. For many years, Georgeana assisted clients in facing legislative issues, rumors, public complaints and NGO challenges. Her clients included Coca-Cola, Ocean Park Hong Kong, Citibank, Bank of Communications, MasterCard, Nespresso, Sanofi Aventis, Wyeth Nutritional, Merck, Conservation Foundation, Diary Farm, Wellcome Supermarket, Johnson & Johnson, Dun & Bradstreet and the Guam Visitors Bureau.
Georgeana began her broadcast journalist career in Canada back in 1985. She was overseas correspondent in Canada for BBC.She received an Award of Record Sales & Outstanding Achievement in Programming 1989-1995 before she moved back to Hong Kong in 1995 with her family. Georgeana was a lifestyle columnist for Ming Pao Daily in Hong Kong and a business management columnist for a recruitment publication.
Earlier in her career, she was publisher of Marie Claire Magazine in Hong Kong, overseeing a team of 25 editorial, advertising, design and production staff and with responsibility for profitability, sales and marketing, business development, editorial direction and general management. Before Marie Claire, she headed the Department of Advertising & Public Relations at Chanel Limited, Hong Kong and China, from 1997 to 2000 handling corporate positioning & branding, advertising, above the line promotion and public relations for all Chanel products-from high end jewelry pieces, haute couture, ready-to-wear and accessories to cosmetics, fragrances and skincare products.
Since joining BM, Fung was tasked with aggressively building on the agency’s reputationby diversifying BM’s business into other practice areas and establishing strong and stable diverse clients looking for support focused on the Hong Kong market.
In a little more than a year, she helped BM Hong Kong gain additional reputation as the goto agency in the local market for clients facing almost any public relations challenge. That new reputation has translated into real business results for BM and its clients.