David Liu: the 50-year young man in Weber Shandwick

(Picture from David Liu’s blog http://www.davidliu.cn/, all rights reserved)

David Liu, also known as Xiping Liu in Chinese PR industry, is attributed to a decade of strong growth across Weber Shandwick’s China operations. He is the managing director of Weber Shandwick China and has served in the position for 11 years. In 2005, Weber Shandwick named David Managing Director of the Year, an honor to recognize outstanding achievement among global office leaders. In 2009, at the annual PR Festival of the Chinese Public Relations Association (CIPRA) in Beijing, the country’s leading industry association presented its top award, the ‘Industry Achievement Award’ to David Liu.

Other than David as a successful PR professional, he is also a young 50 years old in daily life, who is fun and always shows great interests in trendy stuff. Once in Weber Shandwick’s year-end party, he wore  Hello Kitty dress. The latest image of David Liu in party was role play Marinlyn Monroe, wearing a white dress and sexy tights. His extremely detail-oriented character doesn’t just affect his professional work, but also makes him to do laser facial treatment in order to minimize pores. He is still full of passion in both work and life.

David Liu began his career with Public Relations in 1999 after his 1o- year job in China Airline. And as a Taiwanese, he chose to go to Mainland China, which at that time PR industry was not mature yet but had great potential. David Liu is in charge of Company Communications as well as Consumer Goods Marketing. Now China has become world’s largest consumer goods market, David Liu has experienced with a large number corporate clients including MasterCard, Honeywell, Degussa, Boeing, American Airlines, The Bahamas Islands, Agilent Technologies, Microsoft, Symantec, L’Oreal, Swatch, Nike, etc. David Liu also brought Procter & Gamble to Weber Shandwick, serving more brands than any other agency, including: SK-II, Max Factor, Crest, Pampers, Pantene, Vidal Sassoon, Anna Sui and all P&G fragrance brands.

David Liu also is an active blogger and Weibo user, writing about trends, fashion, fun stuff and PR related information.

About Meng Wang

Meng (Elyse) Wang is a double-degree master student studying Global Media and Communications at University of Southern California and London School of Economics. Meng received her B.A. in Broadcasting Journalism from Fudan University based in Shanghai, China. During 2008 Beijing Olympic Games, Meng worked as an intern in Phoenix TV, editing and dubbing daily program. When she was a sophomore, she spent two months living and working in Tibet, made a documentary about the losing culture of Tibetan Wine. Meng had abundant experience of interacting with people from diverse cultures. In 2007 she received full scholarship of a multi-cultural program called The Scholar Ship, beginning her cruise-based trip around the world. In the journey she studied intercultural communication and travelled around the world with 200 other students from more than 35 countries. The ship departed from Hong Kong, went to more than 10 countries in Asia, Africa and Europe.
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