The Founding of a Party–Too ‘good’ to be rated

It has been three weeks since China’s mega-starry propaganda film The Founding of a Party (建党伟业, called “Beginning of the Great Revival” by international media) was released in Chinese theaters in the lead up to the CPC 90th Anniversary.

“The Founding of a Party” tells the story of the founding of the CPC during the early half of the 20th century, when China was experiencing political disunity. In the film,  freedom of speech and revolutionary spirit are highly praised at that age. Iconically however, just take a look at what is going on in reality:

  • On douban.com–one of China’s most popular website for netizens to share their opinions about books, films, musics–the foundaing of a party became the FIRST EVER film that cannot be rated and commented on, yes, all the reviews about the film is harmonize by the webmaster. Then, the reviews and ratings functions became absent from both the Douban and Mtime pages for the film.

 

  •  Before even hitting theaters, authorities announced a box office goal of 1 billion yuan. In order to reach that number, they have employed all manner of tactics, including but not limited to: pre-selling-out theaters for the debut week; mandatory attendance by businesses, schools, and government employees; voluntary field trips (something like “okay, if you don’t want the day off work, that’s up to you”); the release of the film in IMAX, and removal of Kung Fu Panda from many 3D, IMAX, and regular screens, and even reducing ticket prices of competing movies to lower profits; the pushing back of other foreign summer blockbusters such as Transformers 3 and Harry Potter in order to reduce competition.

I noticed some netizens asked online about the reason  why the flim cannot be rated and reviewed on. Then someone just replied that the film is too good to be rated and compared with any other film, of course, in an ironic way.

Yet, if you just want to see a film with the most stars in number, the film will never let you down.

 

About mengt

Meng Tian holds a B.A. from Peking University, China, in Broadcasting and Television, and a double degree in Economics. She is currently a first-year M.A. candidate in SPR program at Annenberg School of Journalism. Her motto is: Believe in fate, but never bend it over. Follow her on Twitter:meng1218.
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