Author Archives: Cory Welsh

About Cory Welsh

Cory Welsh is a progressive BA/Masters degree program participant at the USC Annenberg School for Communication and Journalism, and received her B.A. in Communication in May 2011. After growing up in Ventura County, CA, Cory moved to Los Angeles in order to solidify her interest in facilitating relationships and organization through communication. Most recently, Cory served as the exhibitor relations coordinator for the 2011 LA Times Festival of Books. She is currently serving as a student intern at a renowned PR agency in Hong Kong, and will complete her Masters of Communication Management in December 2011.

Throwing in the First Pitch

One of my final, most meaningful and challenging tasks for MSL Hong Kong this summer has been taking my first stab at compiling a pitch – a retainer pitch to one of our former clients, for whom we’ve conducted media … Continue reading

Posted in Uncategorized | Leave a comment

Stretch, Flex, Trust & Leap: The Gymnastics of Public Relations

I’ve gained several great takeaways from the past week in the office at MSL Hong Kong. This week’s lessons in PR could translate to the steps of a gymnast’s process, in my opinion. The perfect gymnastics routine, through the lens … Continue reading

Posted in Uncategorized | Leave a comment

An Amateur’s PRspective: The Arts of Warm-calling and the “Media Dim Sum”

This week, I was lucky to acquire two new lessons as a practicing PR professional (well, para-professional: an identity that I learned I had while a student-level worker for the past several years). Each day I come into the agency, … Continue reading

Posted in Uncategorized | Leave a comment

PR’s Shades of Gray: The Relations of Public Relations

While I’m typically more drawn to a sunny shade of yellow, you could call me a fan of gray. Gray area, that is. The Western philosophies, moderately liberal political stances and dilemma-filled natures of college students tend to make us … Continue reading

Posted in Uncategorized | Leave a comment

A Comm Majors First Days in Finance

That’s right: a self-proclaimed enthusiast of all things involving communication has experienced her first days familiarizing herself with finance – financial communications, that is. When I learned that my supervisor would be a senior account lead within my firm’s Corporate … Continue reading

Posted in Uncategorized | Leave a comment

Green Efforts towards Blue Power Pose Risks in China

Will hydropower = high risk for China? China’s recent strides toward all possible sources of green energy include plans to build hydropower plants – to which local seismic activity poses serious risks. Because of this, China Daily reported Tuesday that … Continue reading

Posted in Uncategorized | Leave a comment

Humans as China’s Most Important Resources

Global consulting firm Mercer consolidates news and breakthroughs in the field of human resources in its weekly newsletters. Recent buzz indicates that employees in both Hong Kong and China are facing controversial and volatile policies that are about to affect … Continue reading

Posted in Uncategorized | Leave a comment

Cali and China Team Up to Deliver CODA

Though it may cost a few bucks – well, try $45K – the US will have a groundbreaking electric car on the market by July of this year: the first made-in-China model by California auto start-up Coda Automotive, Inc. Auto … Continue reading

Posted in Uncategorized | Leave a comment

China’s Human Rights – and Wrongs

Political turmoil and citizen activism in China are currently comprised of  well-intended fights resulting in harmful consequences. The United Nations and human rights organizations such as Amnesty International recognize – and have chosen to confront – China’s recent mistreatment of … Continue reading

Posted in Uncategorized | Leave a comment

China and Japan to Partner in Crisis

More than the hearts of the Chinese go out to their recently tragedy-stricken neighbor, Japan. The nation that suffered their own catastrophic earthquake a mere three years ago is offering all the reconstruction and relief support they can, according to … Continue reading

Posted in Uncategorized | Leave a comment