Category Archives: China Media Handbook

Handy information for China media practitioners

Local Chinese PR Agencies

Overview Despite the industry’s young history of only 20 years, Public Relations has grown rapidly in China. According to a report released in 2004, by China International Public Relations Association, there have been about 2,000 PR agencies in China and … Continue reading

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Broadcast and online media in China

Broadcast in China Now China has more than 4000 TV stations with the largest population of audience. Each province has a satellite TV channel which can broadcast national wide. People in different places watch the local TV most because it’s … Continue reading

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Public Relationship Landscape in China

By Alice Wang, Cyndrea Brown, Carol Chia Lee

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Top PR Firms in Hong Kong

Hong Kong, with a unique geographic position, continues to achieve dramatic expansion in its role as a regional leader. As the economic center in the Asia-Pacific area, Hong Kong attracts a number of major multinational public relations firms that provide … Continue reading

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If it’s not broken, don’t fix it: Fragmentation- the secret to the Chinese Media Market.

Early 20th Century U.S media market techniques help China’s entertainment market flourish, according to Victor Koo, CEO of Youku.com, the largest Chinese video site. In the 1940’s the U.S media market was fragmented, with no media giants dominating the market … Continue reading

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CHINA MEDIA HANDBOOK: Hong Kong newspapers, television, radio and blogs

  Hong Kong, with a population of just over 7 million living on just 1,100 square kilometers, is one of the world’s most densly populated cities.  And with over 20 newspapers and tabloids, Hong Kong has one of the highest … Continue reading

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Major Chinese Newspapers

– Emily Frost, Yang Lu, Meng Tian – Mainland China has more than two thousand newspapers, which belong to over 1,200 news organizations. Their coverage ranges from politics, economics, business, education to sports, entertainment, etc. Readers of the major newspapers … Continue reading

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